TECHNI- COLOUR DREAMS
Logo Design
Illustration
Illustrator
Photoshop
Procreate
December 2024
Technicolour Dreams is a three-day alt-pop music festival designed to celebrate sound, surrealism, and self-expression. The visual identity is rooted in the emotional landscape of the alternative pop genre. It’s dreamy, bold, and slightly offbeat. Merging vibrant colour palettes with typography and layered visuals to create a sense of kaleidoscopic immersion.
The name Technicolour Dreams was chosen to reflect the genre’s vibrant and slightly otherworldly nature. I wanted the branding to feel like a lucid dream that’s saturated, fluid, and emotionally charged. From there, I developed a visual identity that layered bold colors, soft gradients, and warped graphic elements in to evoke a sense of movement and introspection.
As the sole designer on this project, I was responsible for the full creative direction and execution of the festival’s identity. This included developing the festival’s name, narrative, and visual concept, as well as designing all branded materials. I led the entire process, from initial research and moodboarding to final production.